Desktop & Responsive

The challenge was to create a brand identity for a new business, Macaroni & Drunk, a wine bar & restaurant catering to adults looking for a higher end bar experience. The identity needed to be applied to a web site viewable on both desktop and phone.

After a comprehensive competitor and peer analysis, potential content and features were prioritized via a customer survey.

Priority features included online reservations, location info, and menus. Mockups were done in Photoshop and Sketch before moving to InvisionApp for the clickable prototype (opens in a new window).